Strategy & growth
An independent view of your business, backed by leadership experience. We work with you on commercial priorities, marketing investment and market expansion, with a clear view of profitability.
STRATEGY · OPERATIONS · AI
There’s more potential
in your business.
We help you uncover growth opportunities, improve profitability and simplify how your business works. We combine leadership experience, strategy and AI automation to turn those opportunities into practical improvements.
Let's talk17+years of executive experience
7international companies in Carlos’s career
Europe & LATAMregional leadership and market expansion
WHERE WE CAN HELP
A sharper focus on what moves your business forward.
360° operational audits
We look at how your business actually works: customer journeys, conversion, CRM, reporting and team structure. We identify friction, assess its commercial impact and agree what to tackle first.
AI & process automation
We identify repetitive tasks and practical ways to automate them, from reporting to internal workflows. The aim is simple: give your team time back and make everyday work more reliable.
CARLOS AZCÁRRAGA · FOUNDER & LEAD CONSULTANT
An adviser who knows
what it takes to lead.
Over 17 years, I’ve held CEO, Managing Director and senior marketing roles across 7 international companies. My experience spans full P&L responsibility, market launches and the day-to-day work of aligning commercial, product and operational teams.
Today, I bring that experience to businesses looking for a clear outside perspective and practical support. You work directly with me, from the first conversation to the decisions that follow.
- CEO & Managing Director
- Commercial strategy & P&L
- Europe & Latin America
FROM DIAGNOSIS TO DELIVERY
You leave with a plan your team can use.
We work with your teams to understand the detail, then turn the findings into three practical tools. Follow-up support is available to keep implementation moving.
A clear business case
The opportunities, their expected impact and the evidence behind them.
A prioritised action plan
What to do first, what needs more work and where to focus investment.
A delivery tracker
Named owners, deadlines and progress, so the work keeps moving.
LET’S TALK
Tell me what you’d
like to improve.
A few lines about your business and the challenge you’re facing are enough to start. I’ll get back to you personally.
Prefer email?carlos@straightlineadvisory.net